The most practical and fun way to eat better
Coming soon... MVP in July 2025 👇
2eat is... Your tech personal food concierge
2eat is an intelligent food platform that plans your meals, anticipates your needs, and connects you with the best options — at the right time. We blend cutting-edge AI with human-centered curation to make eating healthier, easier, and more meaningful.
Think of it as a 24/7 concierge — always by your side, turning daily meals into a seamless journey.
We aim to... improve people's quality of life and expand the industry's reach
2eat helps people with dietary restrictions, wellness goals, or busy routines by learning their habits, context, and needs to proactively suggest what to eat — whether cooking, ordering in, or dining out.
We also empower small food businesses by connecting them to niche, ready-to-buy audiences big platforms overlook.
We need to... Reshape the giant and fragmented food ecosystem
São Paulo’s food industry moves over R$440 billion a year across dine-in, delivery, supermarkets, and ready-made meals — yet most digital solutions focus only on last-mile logistics and spot consumption... not good for the final client.
2eat unifies it all, from planning to cravings, while serving overlooked segments by food techs.
Everything you need for your food daily routine
No idea what to cook today?
Looking for convenient, healthier and more nutritious options?
Looking for convenient, healthier and more nutritious options?
Discover easy and delicious recipes you’ll love making at home
Looking for convenient, healthier and more nutritious options?
Looking for convenient, healthier and more nutritious options?
Looking for convenient, healthier and more nutritious options?
Find super tasty and balanced ready-made meals tailored to your goals
Want to order but don’t know what to get?
Looking for convenient, healthier and more nutritious options?
Want to order but don’t know what to get?
With suggestions tailored to you, choosing what to order has become quick and easy
Free. Fun. Spot-on. For you.
We make your eating routine into a light, wholesome and enjoyable experience. With a touch of good humor, our chefs offer unique suggestions of dishes, recipes, and restaurants that match your habits, wants and goals.
Free up more time in your routine
Get personalized weekly meal plans with just one click. We take your dietary restrictions and health goals into account, removing the daily stress of deciding what to eat.
Learning to cook has never been this fun
Learn to cook in a fun and easy way with the support of our chefs. Get tips, step-by-step instructions, and prepare your favorite recipes with ease, joy, and great results!
Discover yummy experiences near you
"I wish I could eat something different today, but I don’t know what"... How often have you thought that? We have too! We help you discover food places and experiences that match your style and taste.
Know us better
Matheus Vasconcellos | Products
Matheus Vasconcellos | Products
Matheus Vasconcellos | Products
Head of B2C at Valemobi, a leading Brazilian fintech. Started in QA in 2018 and grew into leadership roles across digital product teams. Since 2023, I’ve led the B2C unit, overseeing TradeMap and Minhas Economias, with 8M+ users and 50 people on the team. Delivered the most significant turnaround in the products’ history, reaching record levels of revenue and EBITDA by restructuring strategy across product, growth, data, and customer operations.
Renan Agostinho | Operations
Matheus Vasconcellos | Products
Matheus Vasconcellos | Products
Business growth head and former strategy consultant with 10 years of experience across pharma, consumer, and e-commerce. In recent years, led multidisciplinary and cross-functional teams in commercial, operations, and finance to drive P&L performance at a Brazilian unicorn start-up, including a break-even turnaround. Built and co-led the IMO & Value Creation structure, bridging strategic planning with execution and process design. Also led the commercial division of a BRL 200M/year e-commerce business.
Luiz Vinícius | Technology
Matheus Vasconcellos | Products
Luiz Vinícius | Technology
Tech Lead in Brazil with 10+ years of experience across support, infrastructure, development, and architecture. I lead with a strong customer focus while ensuring system stability, scalability, and performance. I’ve driven initiatives that improved response times by 40%, reduced support queues, and minimized critical failures. Led major projects like Minhas Economias (8M+ users), managing teams of up to 50. I also introduced continuous engineering practices and technical mentoring to raise team standards and build a culture of excellence and sustainable growth.